Love & Liberate

How ‘Transformational’ Became a Marketing Trick & How To Transform For Free

Emilie Iris

In this episode of Love & Liberate, Emilie dives into the modern obsession with “transformation.” Why does every offer, retreat, or product promise to change your life? And what does that say about the way we see ourselves?

From the rise of “transformational” everything to the capitalist chase for constant self-improvement, Emilie unpacks how this narrative keeps us striving instead of feeling, through honest reflection, humor, and a loving reality check.

She then shares a deeply personal story, one of love, jealousy, and unexpected sisterhood, showing what real transformation looks like when it’s not bought, branded, or forced… but lived.

Just like Emilie herself, this episode is raw, surprising and deeply human.

💡 What you’ll learn:

  • Why the word “transformational” became a marketing spell
  • The subtle self-rejection hidden in the wellness industry
  • The difference between performing transformation and living it
  • How jealousy can become a portal to leadership and connection
  • A simple embodied practice to face emotional triggers with love

Maybe transformation isn’t something you buy, but something you allow. Real transformation will cost you nothing, but courage.

New episodes on Wednesdays
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Work with me

• 1:1 coaching
• Solidarity Sessions (starting at €25, limited spots)
• More info & bookings: emilieiris.com

Connect with me

Instagram: @by.emilieiris
Substack: emilieiris.substack.com
Website: emilieiris.com

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🎧 Here's to love and liberating, one heart at a time.